Interlocking metal gears

The 4 Pillars

For the leader of a company to truly extract themselves from day-to-day sales tasks the 4 Pillars in The Extraction Model™ must be optimized, documented, and delegated.


The Extraction Model™

A Comprehensive Sales Operating System

Diagram of The Extraction Model: Opportunity, Process, Team, and Accountability around a documented sales operating system

Everything Documented for Repeatability, Consistency, & Scalability

1. Opportunity

Owner extraction requires that your business generates a consistent flow of sales-qualified leads. Like everything else in The Extraction Model™, in order to delegate business development tasks and still enjoy great results your approach must be strategically sound and well documented.

A path through an open landscape, representing sales opportunity
A defined path representing a repeatable sales process

2. Process

To maximize sales and scale your team you must use a proven, repeatable sales process designed specifically for B2B service companies. No winging it. Like the engine in your car, everything else in The Extraction Model™ is driven by your core sales process which includes the templates and technology you use to run it.

3. Team

Building a productive and self-sufficient sales team is where many owners struggle. Hiring good help and ramping them up quickly is hard. Use a team selling approach and sales focused hiring process to make everything easier.

A small team collaborating around a table
A compass on a map, representing sales accountability

4. Accountability

Whether it’s you or a dedicated sales manager, the team leader needs to use certain tools, tactics, and reporting structures to hold each individual accountable to hitting revenue targets. Also, using a proven coaching framework helps to retain key employees.

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